If our average lifespan is about 4000 weeks – or 80 years or so – it is probably worthwhile being at least a little bit sure of what you want out of life. Coz those weeks flip by pretty fast.

So – in business where would I begin again now?

Well – there would be some criteria to what I would want from my business. In no particular order:

1. Repeat income
2. Easy’ish to train team members
3. No limit on upside
4. Low up front risk
5. Fast implementation
6. Clear demand for the product or service from one or more easily definable and contactable market groups
7. Something I am interested in
8. Easy to explain
9. Has already been done successfully by others
10. Great margins
11. Actually provides continuing value for end users
12. Would continue into the future as a valid value creator.

And there may be a few other criteria – but these are a good start.

The “internet” jumps out as a potential source of businesses like that. I know that because I am spammed on a daily basis with offers to join, buy, invest and otherwise participate in “here it is – don’t miss out opportunities”.

So I did a little sort based on the criteria above – of the opportunities being ‘promoted’ to me – to see if any were worthy.

Strangely enough – a large number did seem viable. Of course – the sales letters and videos and structures are designed to make them seem so.

Two current “launches” stood out. One perhaps because I was already heading down that strategic path with my other existing businesses, and the other because I have seen the enormous and growing power of Facebook and the like.

So – investigate them if you are looking for a new start – or another string to your business bow.

First is Main Street Marketing Machines. This is perfect if you have slightly more understanding of marketing that most “local” business owners. Here is my link: http://www.mainstreetmarketingmachines.com/cmd.php?af=696938

It is worth watching the free videos – just to see how they have strategically positioned themselves to assist a very large crowd of hungry customers.

The second is called “Crowd Conversion”. It is aimed clearly at the group of people who want to be able to make a lot of money using Facebook. Facebook recently overtook Google and Youtube as the most visited site worldwide. Everyone with half a brain wants to know how to get thousands of ‘fans’ (now called ‘friends’ or ‘likes’). This product shows you how to do it – and from what I have seen – it seems like it is very effective. Again – watch the videos – even if only for the insights to very good, targetted, marketing.

This one is something I would use to develop the channels for my other businesses – or offer that channel to other business owners who don’t want to be bothered “figuring out Facebook” – but do want to be part of the profits. There are people here now who make good pocketmoney just setting up Fan pages for local businesses – usually quite badly. There is a demand for people to do it as described in the Crowd Conversion.

My link is http://www.crowdconversion.com/?11195

When you go there you will find a very good headline for anyone who gets Facebook:

FREE! “You’ll Discover At Least Eight Things
You Can Start Doing On Facebook Right Now, That
Will Dramatically Impact Your Business—And By
That I Mean Astounding Profitability!”

Whether or not these suit you and your criteria – they are great examples of focused business models – with step by step action steps – which appeals to me – because I can train team to do them.

Cheers

James

Business Coach

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Thursday, January 14th 2010.
One of the best tools in a coach’s arsenal is a structure of tools called “Sleight of Mouth” from NLP.

This tool allows you to deconstruct beliefs and replace them elegantly during the course of a “normal” conversation.

I have several different trainings on this that I revisit regularly – and ALWAYS get new, potent insights.

One of the better ones is produced by Salad in the UK. For some bizarre reason Jamie has dropped the price of this course until this friday from 771 UK Pounds to 97 Pounds. That is about 87% off.

If you are even vaguely serious about improving your coaching skills in a ridiculously short time – get it right now.

Here is the link:
Click Here

Cheers
James

Ps when you click the link above – it will take you to a information sales page. Be sure to click on the photo in the middle of the screen – which is actually a video. In the video – a slightly annoying Jamie explains how Jesus Christ was a master NLP practitioner! How he used reframing to move people. A big call – but interesting anyway.

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Books I am adding to my business coaching library this week Nov 30th 09

by instepOctober 30, 2009

Robert Cialdini is the author of the era-leading work  ”Influence”.  If you work includes ANY need for persuasion skills start with the Influence book.  Then add to your order his other books – particularly including “YES!  50 Secrets of Persuasion.”  Here is the link: Yes!: 50 Secrets from the Science of Persuasion

Next book is [...]

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Consistent ability to persuade is your key to true coaching power..

by instepSeptember 12, 2009

Some years ago I came across NLP as a coaching and selling tool. Well, ok – it is a tool that can be used for coaching and selling purposes.
NLP is everywhere – but you get what you pay for..
The basic parts of NLP can be found in a ton of books and DVDs – [...]

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Are Your Salesletter Writing Skills Constraining Your Coaching Business?

by instepJuly 24, 2009

This week I was thinking about leverage.  I have been rereading Buckminster Fuller – and came across the concept of a “trim tab”.
And I thought – WOW!  That is exactly what effective marketing can be for business leverage.  In case you were wondering, a trimtab is a nautical item used for centuries.  It was the [...]

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Tools, Insights & Other Useful Business Coaching Stuff

by instepMay 23, 2009

Welcome to Business Coach Review.  You will find reviews of items and related services here over time.  If have something that is useful for the Business Coaching Profession, please forward details to me for review.
This might be a training you offer, an article or book you have created, an insight, some other resource.  Email to [...]

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